Indian e-commerce platform Meesho has announced a major milestone – its vertical for branded products, known as Meesho Mall, has attracted a whopping 3.2 crore (32 million) shoppers since its launch in March 2023.

The platform, which initially gained popularity for offering affordable and unbranded products, launched the ‘Mall’ section to cater to increasing demand for branded items among digital buyers. Since then, it has quickly emerged as a key growth driver for Meesho.

According to the company, around one-third of these shoppers were from Tier 1 cities, while Tier 2+ towns contributed to nearly 70% of the Mall traffic. This clearly reflects the growing appetite for branded goods even in smaller towns and rural areas.

Why Meesho Mall is Succeeding:

• Widest selection of branded products across fashion, electronics, home & kitchen, and beauty categories.
• Affordable pricing, discounts, and deals curated for budget-conscious customers.
• Seamless app interface, allowing easy navigation between unbranded and branded verticals.

Meesho’s Chief Business Officer, Utkrishta Kumar, highlighted that the Mall feature is helping first-time e-commerce users feel confident about quality and authenticity. He also said that more than 500 national and regional brands are now live on the Mall, making it a competitive marketplace within the larger Meesho ecosystem.

Brands like Boat, P&G, Nivea, Philips, Prestige, and Bajaj are some of the most popular among users, driving high-volume orders.

Meesho is also working to expand its branded portfolio further and enhance logistics to ensure faster deliveries and easy returns.

With over 14 crore total annual transacting users, Meesho is steadily closing the gap with other major players like Amazon and Flipkart by offering a unique combination of affordability and branded quality.