A new report on India’s digital commerce ecosystem has revealed that 86% of online users discover quick commerce brands or products through Meta platforms like Facebook and Instagram.
This data highlights the growing importance of social media in consumer shopping behavior, especially in the quick commerce space – a segment that focuses on delivering everyday essentials and products in under an hour.
As consumer preferences evolve rapidly, brands are now using Meta’s platforms not just for engagement but also as a key sales discovery tool. From food and grocery items to personal care and electronics, users are increasingly influenced by social media posts, reels, and stories.
Key Insights:
- 86% of online shoppers found new quick commerce products on Meta platforms
- 84% of buyers use social media to make faster purchase decisions
- 74% stated that personalized ads improved their brand experience
- 2 in 3 users prefer quick commerce platforms for trial purchases before becoming repeat buyers
What’s notable is that discovery isn’t limited to just ads. A significant number of users are influenced by user-generated content, influencer marketing, and trending product videos. Many respondents said they felt more confident buying from a brand after seeing authentic reviews or videos from creators.
Quick commerce platforms have been quick to adapt by integrating with these channels. Their strategies include launching exclusive social-first campaigns, partnering with influencers, and creating interactive shoppable content.
This trend is more pronounced among Gen Z and millennial users, who prefer discovering new products through short videos, swipe-up stories, and influencer endorsements over traditional ads.
Looking ahead, the report also suggests that personalization, speed of delivery, and digital experience will continue to shape the future of quick commerce in India.
Brands investing in Meta-based outreach are likely to see higher brand recall, better conversions, and more loyal customers.
